This Service Level Agreement (the “SLA”) governs SEO & Content services provided by ELXAO SASU — technical SEO, on-page optimisation, content strategy, editorial production and ongoing performance management — purchased à la carte or as part of a Subscription Package. It supplements the MSA, DPA and NDA. In case of conflict, the MSA prevails except where this SLA states otherwise.
Scope of services
- Technical SEO audit (crawlability, indexation, sitemaps, robots.txt, structured data, Core Web Vitals, hreflang).
- Keyword research, search-intent mapping, topical clusters and content roadmap.
- On-page optimisation (titles, meta, headings, internal linking, schema markup).
- Editorial production: articles, landing pages, product copy, FAQ; bilingual EN/FR available.
- Off-page guidance: digital PR briefs, backlink opportunity scoring (link acquisition itself is optional).
- Monitoring of rankings, organic traffic, indexation health and conversion of organic sessions.
Deliverables
Technical SEO audit, keyword and content plan, monthly editorial calendar, written/edited content pieces, on-page recommendations, schema implementation specs and a monthly performance report (rankings, traffic, indexation, conversions).
Production volume
Default cycle (per active month): one technical pulse-check, one editorial roadmap, on-page optimisation of up to ten (10) URLs and editorial production capped at the wordcount stated in the order (typically 6 000 to 18 000 words per month, single language). Translations or transcreations are scoped under the Localization SLA.
Acceptance & revisions
Each content deliverable is submitted for written approval. Two (2) revision rounds per piece are included; additional rounds are billed at the standard hourly rate. Failing a written response within five (5) Working Days, the deliverable is deemed accepted and may be published.
No guarantee of ranking
Search-engine rankings depend on factors outside ELXAO’s control (algorithm changes, competitor activity, site reputation, off-page signals). ELXAO commits to best-in-class SEO practices and to working transparently towards agreed KPIs, but does not guarantee any specific position, traffic level or conversion outcome.
White-hat policy
ELXAO follows white-hat practices aligned with Google Search Essentials. ELXAO will not engage in paid link schemes, cloaking, doorway pages, content scraping, or any other practice that could expose your domain to a manual action.
Client responsibilities
- Provide admin access to Google Search Console, Google Analytics 4, Bing Webmaster Tools, your CMS and any SEO tools you use.
- Allow timely deployment of technical recommendations (canonical, redirects, schema, hreflang).
- Validate or comment on content within the agreed turnaround.
- Notify ELXAO of any planned site migration, redesign or domain change at least thirty (30) days in advance.
Reporting
A monthly written report includes: indexation health, technical issues opened/closed, content shipped, top movers (queries, pages, countries), and KPIs (organic sessions, conversions, share of branded/non-branded). A quarterly executive summary frames performance against the roadmap.
Tools & data
ELXAO operates standard licences (e.g. Ahrefs/Semrush, Screaming Frog, ContentKing or equivalents). Licences for tools that the Client wishes to keep in its own account are not included.
Out of scope
Out of scope by default: paid link acquisition, large-scale translation (see Localization SLA), video production, native app store optimisation (ASO), large back-end engineering, and PR outreach campaigns.
IP, confidentiality, governing law
Intellectual property, confidentiality, personal-data protection, liability, force majeure, governing law and jurisdiction are governed by the MSA, the NDA and the DPA.