This Service Level Agreement (the “SLA”) governs Branding & Creative services provided by ELXAO SASU — brand strategy, identity systems, design systems and creative production — purchased à la carte or as part of a Subscription Package. It supplements the MSA, DPA and NDA.
Scope of services
- Brand strategy: positioning, audience, messaging architecture, tone-of-voice.
- Visual identity: logotype, colour system, typography, iconography, motion principles.
- Brand guidelines and design system (Figma library, components, tokens).
- Creative production: digital ads, social formats, landing-page visuals, email visuals, presentation templates.
- Photography and illustration art direction (production by third-party suppliers, billed separately).
- Light motion design (looping ads, simple intros and outros).
Deliverables
Brand strategy document, identity exploration and final identity package, brand guidelines (PDF + Figma), design-system library, source files and exports in agreed formats (SVG, PNG, MP4, MOV, PDF), and a usage rights matrix for any third-party assets.
Acceptance & revisions
Identity work: one (1) round of three (3) directions, then convergence on one (1) direction with two (2) refinement rounds. Production assets: two (2) revision rounds per asset. Additional rounds are billed at the standard hourly rate.
Originality & third-party assets
ELXAO designs original work. Stock photography, fonts, sound and any third-party assets are licensed in the Client’s name where possible; otherwise, the licence terms are disclosed and accepted by the Client before production. ELXAO does not warrant the absence of similarity with pre-existing works beyond reasonable checks.
Trademark searches
Trademark searches and registrations (INPI, EUIPO, WIPO) are not included by default. ELXAO can perform preliminary similarity searches as an option and recommends engaging a registered IP attorney before registration.
Production volume
Default cycle (per active month, when bundled in a subscription): up to twelve (12) static creative assets and up to two (2) light motion assets, plus maintenance of the design-system library. Beyond this, work is billed at the standard hourly rate.
Client responsibilities
- Provide existing brand assets, product photography rights and any legal constraints (claims, mandatory mentions).
- Designate an Authorised Representative empowered to approve creative directions.
- Validate or comment on creative within the agreed turnaround.
Moral rights
In accordance with French law, the moral right of the designers (including the right to attribution) is inalienable. ELXAO grants the Client the right to use the Deliverables without attribution in operational marketing contexts; however, designers retain the right to mention their contribution in portfolios in good faith.
Out of scope
Out of scope by default: large-scale photo/video shoots, native packaging design, naming with full trademark study, retail signage production, complex 3D and AR/VR work, original music composition.
IP, confidentiality, governing law
Intellectual property, confidentiality, personal-data protection, liability, force majeure, governing law and jurisdiction are governed by the MSA, the NDA and the DPA.