Lesi Sivumelwano Sezinga Lesevisi ("i- SLA ") silawula izinsizakalo ze-Paid Media ezinikezwa yi- ELXAO SASU — isu, ukusetha, ukuphathwa kwansuku zonke, ukwenza ngcono kanye nokubika imikhankaso ye-paid media kumapulatifomu okusesha, ezokuxhumana, okuqondisa kabusha kanye nezinhlelo — ezithengiwe noma njengengxenye yePhakheji Yokubhalisa. Sinezela i-MSA, i-DPA kanye ne-NDA.
Amapulatifomu amboziwe
Izikhangiso ze-Google, Izikhangiso ze-Microsoft, Izikhangiso ze-Meta (i-Facebook, i-Instagram), Izikhangiso ze-LinkedIn, Izikhangiso ze-TikTok, Izikhangiso ze-Pinterest, i-YouTube, ama-DSP ahleliwe (i-DV360, i-StackAdapt noma okulingana nayo) kanye namanethiwekhi amakhulu okuqondisa kabusha. Amapulatifomu engeziwe angangezwa ngesicelo sokushintsha.
Ububanzi bezinsizakalo
- Ukuhlolwa kwe-akhawunti, ukwakheka kwesakhiwo se-akhawunti, indlela yokuqamba amagama kanye nohlelo lokulandelela.
- Ukuhlelwa komkhankaso, ucwaningo lwezithameli kanye namagama angukhiye, ukwaziswa kokudala.
- Ukulandelela ukuguqulwa (uhlangothi lweseva lapho kufanele khona), i-CAPI/Conversions API, ukulayishwa kokuguqulwa okungaxhunyiwe ku-inthanethi.
- Ukuqapha kwansuku zonke, isivinini sokubhida kanye nesabelomali, ukuhlolwa kwe-A/B kwabadali kanye nezilaleli.
- Ukuthuthukisa kwamasonto onke: ukulungiswa kwamagama angukhiye, izinto ezimbi, izindawo ezibekiwe, amashejuli, amasu okubhida.
- Ukubuyekezwa kokusebenza kwanyanga zonke kanye nokubikezela.
Okungalethwa
Uhlelo lokuhlola kanye nohlelo lokwakheka kwe-akhawunti, uhlelo lokulandelela, uhlu lokuhlola lokwethulwa komkhankaso, izifinyezo zokudala, inothi yesimo samasonto onke, umbiko obhaliwe wanyanga zonke (imali esetshenzisiwe, ama-KPI, okufundwayo, uhlelo lwenyanga ezayo) kanye nesifinyezo esibhaliwe sabaphathi bekota.
Isabelomali semidiya kanye nama-invoyisi
Imali echithwa yimidiya ikhokhwa yiKlayenti ngqo kumapulatifomu (okuthandwayo) noma, lapho ipulatifomu idinga ukuthi i-ejensi ikhokhiswe i-invoyisi, ishajwe yi-ELXAO ngezindleko ngaphandle kwe-markup. Izimali zokuphatha ze-ELXAO zikhokhiswa ngokwehlukana futhi azincikile ekusebenzeni kwemidiya. I-ELXAO ayinazo, ayigcini noma ayixhasi izabelomali zemidiya.
Ubunikazi be-akhawunti nokufinyelela
Ungumnikazi wawo wonke ama-akhawunti okukhangisa kanye nedatha eyisisekelo. I-ELXAO isebenza ngaphansi koxhumano lwe-MCC/Business Manager. Uma ufisa ukuthi i-ELXAO idale ama-akhawunti egameni lakho, ubunikazi obugcwele budluliselwa kuwe lapho kuqaliswa futhi buqinisekiswe ngokubhala.
Izinqubomgomo zokuthobela imithetho kanye nezikhangiso
Unesibopho sokuba semthethweni kanye nokunemba kwezipesheli ezikhangisiwe, izimangalo, amanani kanye nezithameli (ikakhulukazi ezempilo, ezezimali, utshwala, ukugembula, imithetho yokuqashwa kanye nokukhangisa kwezepolitiki). I-ELXAO izoveza izinkinga ezisobala futhi yenqabe ukuqhuba noma yimuphi umkhankaso ekholelwa ukuthi awukho emthethweni noma uphambene nezinqubomgomo zepulatifomu.
Akukho siqinisekiso sokusebenza kahle
Imiphumela yemidiya ekhokhelwayo incike ekunikezweni, ubuciko, isidingo semakethe, ukuncintisana, ukuguquguquka kwendali kanye nenqubomgomo yesikhulumi. I-ELXAO izibophezele emikhubeni yokuphatha engcono kakhulu kanye nokusebenza ngokusobala ukuze kufinyelelwe kuma-KPI avunyelwene ngawo, kodwa ayiqinisekisi noma yiliphi izinga elithile le-CPA, i-ROAS, i-CTR noma lemali engenayo.
Izikhathi zokuthuthukisa kanye nezimpendulo
Imikhankaso esebenzayo iqashwa nsuku zonke. Izinto ezingavamile (ukwenyuka kwemali ngokuzumayo, ukulandelela ukuphazamiseka, izikhangiso ezingavunyelwe, ukwephulwa kwenqubomgomo) zixazululwa zingakapheli amahora amane (4) okusebenza kusukela ekutholakaleni. Izinguquko zamasu zidinga ukuvunyelwa kwamakhasimende futhi zihlelwe efasiteleni elilandelayo lokwenza ngcono.
Ukubika kanye nokucaca
Ibika ukusetshenziswa kwezindaba okuhlukile, izimali zepulatifomu kanye nemali ye-ELXAO, futhi ifaka indlela yokunikeza imininingwane. Ugcina ukufinyelela kokufunda okungapheli kumapulatifomu angaphansi kanye nanoma yimaphi amadeshibhodi e-ELXAO akhiwe (i-Looker Studio noma okulingana nayo).
Akusekho sikhala
Ngaphandle komkhawulo ngokuzenzakalelayo: ukukhiqizwa kokudala okungaphezu kwenani elivunyelwene ngalo (bheka iBranding & Creative SLA), ukuhumusha okukhulu (bheka i-Localization SLA), izimali zelayisensi ye-DSP ezidluliswa ngabantu besithathu, izimali zabathonya, izimali zenethiwekhi yokubambisana.
I-IP, ubumfihlo, umthetho olawulayo
Impahla yobuhlakani, ubumfihlo, ukuvikelwa kwedatha yomuntu siqu, umthwalo wemfanelo, i-force majeure, umthetho olawulayo kanye negunya kulawulwa yi-MSA, i-NDA kanye ne-DPA.