This Service Level Agreement (the “SLA”) governs Paid Media services provided by ELXAO SASU — strategy, set-up, daily management, optimisation and reporting of paid-media campaigns on search, social, retargeting and programmatic platforms — purchased à la carte or as part of a Subscription Package. It supplements the MSA, DPA and NDA.
Platforms covered
Google Ads, Microsoft Ads, Meta Ads (Facebook, Instagram), LinkedIn Ads, TikTok Ads, Pinterest Ads, YouTube, programmatic DSPs (DV360, StackAdapt or equivalent) and major retargeting networks. Additional platforms may be added via a change request.
Scope of services
- Account audit, account structure design, naming convention and tracking plan.
- Campaign set-up, audience and keyword research, creative briefing.
- Conversion tracking (server-side where applicable), CAPI/Conversions API, offline conversion uploads.
- Daily monitoring, bid and budget pacing, A/B testing of creatives and audiences.
- Weekly optimisation: keyword refinement, negatives, placements, schedules, bid strategies.
- Monthly performance review and forecasting.
Deliverables
Audit and account-structure plan, tracking plan, campaign launch checklist, creative briefs, weekly status note, monthly written report (spend, KPIs, learnings, next-month plan) and a quarterly written executive summary.
Media budget & invoicing
Media spend is paid by the Client directly to the platforms (preferred) or, where a platform requires the agency to be invoiced, recharged by ELXAO at cost with no markup. ELXAO management fees are billed separately and are independent of media performance. ELXAO does not own, hold or finance media budgets.
Account ownership & access
You own all advertising accounts and the underlying data. ELXAO operates them under MCC/Business Manager linkage. If you wish ELXAO to create accounts on your behalf, full ownership is transferred to you at launch and confirmed in writing.
Compliance & ad policies
You are responsible for the lawfulness and accuracy of advertised offers, claims, prices and audiences (in particular health, finance, alcohol, gambling, employment and political advertising rules). ELXAO will flag obvious issues and refuses to run any campaign it believes to be unlawful or contrary to platform policies.
No guarantee of performance
Paid-media outcomes depend on offer, creative, market demand, competition, auction dynamics and platform policy. ELXAO commits to best-in-class management practices and to working transparently towards agreed KPIs, but does not guarantee any specific CPA, ROAS, CTR or revenue level.
Optimisation cadence & response times
Active campaigns are monitored every Working Day. Anomalies (sudden spend spikes, tracking outages, disapproved ads, policy violations) are addressed within four (4) Working Hours of detection. Strategic changes require client approval and are scheduled in the next optimisation window.
Reporting & transparency
Reports separate media spend, platform fees and ELXAO fees, and include attribution methodology. You retain perpetual read access to the underlying platforms and to any dashboards ELXAO builds (Looker Studio or equivalent).
Out of scope
Out of scope by default: creative production beyond agreed quantities (see Branding & Creative SLA), large-scale translation (see Localization SLA), DSP licence fees passed through by third parties, influencer fees, affiliate-network fees.
IP, confidentiality, governing law
Intellectual property, confidentiality, personal-data protection, liability, force majeure, governing law and jurisdiction are governed by the MSA, the NDA and the DPA.