Lesi Sivumelwano Sezinga Lesevisi ("i- SLA ") silawula izinsizakalo Zemidiya Yezokuxhumana ezinikezwa yi- ELXAO SASU — isu elingokwemvelo, amakhalenda okuhlela, ukukhiqizwa kokuqukethwe, ukushicilela, ukuphathwa komphakathi kanye nokuxhumanisa abathonya — kuthengwe nge-à la carte noma njengengxenye yePhakheji Yokubhalisa. Sinezela i-MSA, i-DPA kanye ne-NDA.
Amapulatifomu amboziwe
I-LinkedIn, i-Instagram, i-TikTok, i-YouTube (Ama-Shorts + usizo lokushicilela olude), i-Facebook, i-Pinterest, i-X/Twitter, i-Threads. Amanye amapulatifomu angangezwa ngesicelo sokushintsha.
Ububanzi bezinsizakalo
- Isu le-organic: izinsika, amafomethi, i-cadence, ama-KPI.
- Ikhalenda lokuhlela lanyanga zonke elinekhophi, ama-hashtag, umbhalo ohlukile kanye nempahla.
- Ukukhiqizwa kwempahla: izithombe ezingabonakali, ama-carousel, ividiyo emfushane (efakwe ithempulethi), amagama-ncazo.
- Ukushicilela nge-Buffer, i-Hootsuite, i-Sprout Social, i-Loomly noma amahhovisi angemuva e-native.
- Ukuphathwa komphakathi: impendulo kumazwana kanye nama-DM ngaphakathi kwefasitela elivunyelwene ngalo, incwadi yokudlala yokukhulisa izihloko ezibucayi.
- Ukuxhumanisa abathonya/i-UGC: ukufakwa ohlwini olufushane, ukwaziswa, amathempulethi enkontileka (abhalwe yi-ELXAO, asayinwe phakathi kweKlayenti nomdali).
- Ukubika: isibuyekezo sokusebenza sanyanga zonke ngeplatifomu ngayinye kanye nefomethi ngayinye.
Okungalethwa
Idekhi yamasu, ikhalenda lokuhlela, amaphakethe empahla, amalogi okushicilela, amalogi okuphathwa komphakathi, ama-brief kanye nezinkontileka zabathonya (ithempulethi), umbiko wokusebenza wanyanga zonke.
Umthamo wokukhiqiza
Umjikelezo ozenzakalelayo (ngenyanga esebenzayo, ngeplatifomu ngayinye uma ihlanganiswe kokubhaliselwe): okuthunyelwe okufika ku-12 (12) kanye namavidiyo amafushane afika ku-4 (4). Izindaba kanye nokuthunyelwe okuphendulayo kufike ku-12 (12) ngenyanga. Ngaphezu kwalokhu, umsebenzi ukhokhiswa ngesilinganiso esijwayelekile samahora.
Izikhathi zokuphendula zokuphathwa komphakathi
Imibono yomphakathi kanye nama-DM kubuyekezwa kabili ngosuku lokusebenza. Izimpendulo ezijwayelekile zithunyelwa zingakapheli amahora amane (4) okusebenza. Izinkinga ezibucayi (isikhalazo, inkinga, ingozi yezomthetho noma yokuphepha) zidluliselwa kumthengi zingakapheli ihora elilodwa (1) lokusebenza futhi akukho mpendulo yomphakathi eyenziwayo ngaphambi kokulungiswa.
Ukugeleza komsebenzi kokugunyazwa
Amakhalenda okuhlela kanye nezikhala ezibalulekile zidinga imvume ebhaliwe evela kuMmeleli wakho Ogunyaziwe. Izikhala ezisabelayo zingathunyelwa ngaphandle kwemvume yeposi ngayinye ngaphakathi kohlaka oluvunyelwe kusengaphambili. Ukuxhumana ngezinkinga kuhlale kuvunyelwe ngamakhasimende.
Umthonya kanye ne-UGC
Izimali zabathonya kanye nabadali, ukuthenga imidiya yokuthuthukisa, ukunikeza izipho kanye namasampula omkhiqizo azifakiwe futhi zikhokhiswa ngqo kuKlayenti noma zishajwa kabusha ngezindleko. I-ELXAO iqinisekisa ukuthi izinkontileka zifaka izibopho zokudalula ezisebenzayo (isb. umthetho waseFrance n° 2023-451 ngethonya lezentengiselwano, izincomo ze-ARPP, uMthetho Wezinsizakalo Zedijithali we-EU).
Ubunikazi be-akhawunti namalungelo
Ungumnikazi wawo wonke ama-akhawunti ezinkundla zokuxhumana kanye nokuqukethwe okushicilelwe. I-ELXAO inikezwa ukufinyelela ezingeni lomphathi futhi isuswa lapho iqedwa zingakapheli izinsuku ezinhlanu (5) zokusebenza. Okuqukethwe kwe-UGC kanye ne-influencer kunelayisensi ngokuya ngezivumelwano zomdali eziqaliwe.
Imithwalo yemfanelo yamakhasimende
- Nikeza ukufinyelela komphathi kuzo zonke izinkundla zokuxhumana, amathuluzi okuhlela kanye nanoma iyiphi i-DAM.
- Vuma amakhalenda kanye nezikhala ezibalulekile ngaphakathi kokuguqulwa okuvunyelwene ngakho.
- Yazisa i-ELXAO nganoma yisiphi isenzakalo esibucayi (ukukhumbula, icala, ushintsho lwabaphathi) ngaphambi kokushicilelwa.
Akusekho sikhala
Okungaphandle kolwazi ngokuzenzakalelayo: imidiya ekhokhelwayo ezinkundleni zokuxhumana (bheka i-Paid Media SLA), ukuqoshwa okukhulu, ukukhiqizwa kwamavidiyo amade, ukukhiqizwa kwama-podcast, ukuphathwa komphakathi amahora angama-24 ngosuku, kanye nokuhumusha ngale kwezilimi ezishiwo ku-oda (bheka i-Localization SLA).
I-IP, ubumfihlo, umthetho olawulayo
Impahla yobuhlakani, ubumfihlo, ukuvikelwa kwedatha yomuntu siqu, umthwalo wemfanelo, i-force majeure, umthetho olawulayo kanye negunya kulawulwa yi-MSA, i-NDA kanye ne-DPA.