This Service Level Agreement (the “SLA”) governs Analytics & Conversion Rate Optimisation (CRO) services provided by ELXAO SASU — tracking architecture, dashboards, attribution, experimentation and decision support — purchased à la carte or as part of a Subscription Package. It supplements the MSA, DPA and NDA.
Scope of services
- Measurement plan: business questions, KPI tree, event taxonomy, naming conventions.
- Tracking implementation: GA4, GTM (web and server-side), Meta CAPI, LinkedIn CAPI, TikTok Events API, consent-mode integration.
- Quality assurance and ongoing monitoring of data integrity.
- Dashboards (Looker Studio, GA4 Explorations or equivalent) and ad-hoc analyses.
- Attribution: out-of-the-box GA4 models, plus light data-driven and incrementality framing.
- CRO: hypothesis backlog, A/B and multivariate experiments via VWO, Optimizely, Convert, GrowthBook or equivalent.
Deliverables
Measurement plan, event dictionary, GTM container and server-side configuration, QA reports, dashboards, monthly insights memo, experimentation calendar and per-experiment results report.
Experimentation methodology
Experiments are designed with pre-registered hypotheses, primary and secondary metrics, sample-size and minimum-detectable-effect calculations, and a documented stopping rule. ELXAO will not stop experiments early purely based on directional results.
Throughput
Default cycle (per active month): one to four (1–4) experiments designed, instrumented and analysed, depending on traffic volume and complexity. Additional experiments are billed at the standard hourly rate.
No guarantee of uplift
Experiment outcomes are by nature uncertain. ELXAO commits to disciplined methodology and honest reporting (including null and negative results), but does not guarantee any specific uplift.
Privacy & consent
All measurement is configured to respect the Client’s consent management platform (CMP), with GA4 consent mode, server-side filtering and IP anonymisation. Tracking that would require explicit consent is not activated until consent is collected.
Data ownership & access
You own all analytics accounts, raw data and dashboards. ELXAO operates them under delegated admin access. On termination, ownership remains with you; ELXAO is removed from all accounts within five (5) Working Days.
Client responsibilities
- Provide admin access to GA4, GTM, BigQuery, CMP, ad platforms and experimentation tools.
- Maintain a working CMP and update legal pages accordingly (privacy, cookies).
- Validate measurement-plan changes before implementation.
- Allow code deployments needed for tracking (data layer, container snippet).
Out of scope
Out of scope by default: enterprise CDP implementation (Segment, mParticle, RudderStack) beyond initial connectors, data-warehouse modelling beyond GA4 BigQuery export, custom MMM (media mix modelling), large-scale survey programmes.
IP, confidentiality, governing law
Intellectual property, confidentiality, personal-data protection, liability, force majeure, governing law and jurisdiction are governed by the MSA, the NDA and the DPA.