Nkwekọrịta Ọkwa Ọrụ a (" SLA ") na-achịkwa ọrụ Nyocha & Nhazi Ọkwa Mgbanwe (CRO) nke ELXAO SASU nyere - nleba anya na nhazi ụlọ, dashboards, njirimara, nnwale na nkwado mkpebi - azụtara na la carte ma ọ bụ dịka akụkụ nke Ngwugwu Ndebanye Aha. Ọ na-agbakwụnye MSA, DPA na NDA.
Oke ọrụ dị iche iche
- Atụmatụ nha: ajụjụ azụmaahịa, osisi KPI, usoro ihe omume, nkwekọrịta aha.
- Mmejuputa ihe ndị a: GA4, GTM (akụkụ weebụ na sava), Meta CAPI, LinkedIn CAPI, TikTok Events API, njikọta ụdị nkwenye.
- Nkwenye ịdị mma na nlekota na-aga n'ihu nke iguzosi ike n'ezi ihe data.
- Dashboards (Looker Studio, GA4 Explorations ma ọ bụ ihe yiri ya) na nyocha ad-hoc.
- Ngosipụta: ụdị GA4 na-anaghị arụ ọrụ nke ọma, tinyere nhazi data na-adabere na obere ihe.
- CRO: ihe ndekọ echiche, nnwale A/B na multivariate site na VWO, Optimizely, Convert, GrowthBook ma ọ bụ ihe yiri ya.
Ihe ndị a ga-ebuga
Atụmatụ nha, akwụkwọ ọkọwa okwu ihe omume, akpa GTM na nhazi akụkụ sava, akụkọ QA, dashboards, ndetu nghọta kwa ọnwa, kalenda nnwale na akụkọ nsonaazụ nnwale kwa nnwale.
Usoro nnwale
E ji echiche ndị e debara aha ha tupu oge eruo, usoro ihe atụ nke mbụ na nke abụọ, ngụkọ nha ihe nlele na mmetụta kacha nta a pụrụ ịchọpụta, yana iwu nkwụsị edere ede. ELXAO agaghị akwụsị nnwale ndị ahụ n'oge dabere naanị na nsonaazụ ntụziaka.
Ntinye aka
Okirikiri ndabara (kwa ọnwa na-arụ ọrụ): nnwale otu ruo anọ (1-4) e mere, jiri ngwa ọrụ ma nyochaa, dabere na oke okporo ụzọ na mgbagwoju anya. A na-akwụ ụgwọ nnwale ndị ọzọ na ọnụego elekere nkịtị.
Enweghị nkwa nke mmụba elu
Ihe si na nnwale pụta bụ ihe a na-ejighị n'aka. ELXAO na-ekwe nkwa ịgbaso usoro ziri ezi na akụkọ eziokwu (gụnyere nsonaazụ efu na nke na-adịghị mma), mana ọ naghị ekwe nkwa mmụba ọ bụla.
Nzuzo na nkwenye
A haziri nha niile iji sọpụrụ ikpo okwu njikwa nkwenye nke onye ahịa (CMP), yana ụdị nkwenye GA4, nzacha akụkụ sava na aha njirimara IP. A naghị arụ ọrụ nsochi nke ga-achọ nkwenye doro anya ruo mgbe a nakọtara nkwenye.
Nnweta na ịnweta data
Ị nwere akaụntụ nyocha niile, data raw na dashboards. ELXAO na-arụ ọrụ ha n'okpuru ikike onye nchịkwa enyere. Mgbe gwụchara, onye nwe ya ga-anọgide na-elekọta gị; ELXAO ga-ewepụ akaụntụ niile n'ime ụbọchị ọrụ ise (5).
Ọrụ ndị ahịa
- Nye ndị nchịkwa ohere ịnweta GA4, GTM, BigQuery, CMP, nyiwe mgbasa ozi na ngwaọrụ nnwale.
- Debe CMP na-arụ ọrụ ma melite ibe iwu dịka o kwesịrị (nzuzo, kuki).
- Kwado mgbanwe atụmatụ nha tupu e mee ya.
- Kwe ka ntinye koodu dị mkpa maka nsuso (oyi akwa data, obere ihe dị na akpa).
Enweghị ike imepe ihe niile
Enweghị oke site na ndabara: mmejuputa CDP ụlọ ọrụ (Nkewa, mParticle, RudderStack) gafere njikọ mbụ, nhazi data-ụlọ ahịa karịrị mbupụ GA4 BigQuery, MMM omenala (mgbanwe ngwakọta mgbasa ozi), mmemme nyocha buru ibu.
IP, nzuzo, iwu na-achịkwa
Ihe onwunwe ọgụgụ isi, nzuzo, nchekwa data nkeonwe, ibu ọrụ, ike majeure, iwu na ikike ọchịchị bụ nke MSA, NDA na DPA na-achịkwa.